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Coming from its record-breaking milestone last year of being the first YouTube channel in the Philippines to surpass ten million subscribers, ABS-CBN has hit a new high by doubling it to 20 million subs in just a year and continues to rack up views and subscribers on its different channels on the video-sharing website.The ABS-CBN Entertainment YouTube channel, which received the Diamond Creator Award from YouTube for reaching ten million subscribers in 2018, is now the second most subscribed channel in Southeast Asia after Thai TV network Workpoint. Aside from being the most subscribed YouTube channel locally, it also now ranks in the Top 50 Most Viewed YouTube Channels worldwide in terms of watch hours.“Twenty million subscribers, to us, means that we have become a part of the everyday lives of our Kapamilyas, whether they watch our content on TV or online. We want to thank our Kapamilyas for their love and support for all our programs, stars, and various multimedia offerings, as we continue to produce content that resonates with them, wherever they come from or whatever their interests and needs are.
.WebsiteABS-CBN Corporation, commonly known as ABS-CBN, is a Filipino media and entertainment group based in,. It is the Philippines' largest entertainment and in terms of revenue, operating income, net income, assets, equity, market capitalization, and number of employees. ABS-CBN was formed by the merger of Alto Broadcasting System (ABS) and Chronicle Broadcasting Network (CBN). ABS was founded in 1946 by American electronics engineer as Bolinao Electronics Corporation (BEC). In 1952, BEC was renamed Alto Broadcasting System (ABS), after — brother of, who purchased the company. The company that would later be merged with ABS to form ABS-CBN was founded in 1956 as Chronicle Broadcasting Network (CBN) by newspaper mogul and his brother, which was then the Vice President of the Philippines.
The two companies were merged and incorporated as ABS-CBN Broadcasting Corporation on 1 February 1967, and renamed ABS-CBN Corporation in 2010 to reflect the company's diversification. The common shares of ABS-CBN were first traded on the in July 1992 under the ticker symbol ABS.The group owns and operates the and national television networks as well as the and regional radio networks. The ABS-CBN television network - in particular, is the largest contributor to the group's revenue, generating about 50 to 60 percent of the group's total annual revenue mainly from selling airtime to advertisers. The remaining revenue is generated from consumer sales, mainly from ABS-CBN Global Ltd., which distributes international television channels such as and and also from pay TV and broadband internet provider. Other companies which operate under the ABS-CBN group are motion picture company, music recording label, publishing firm, pay TV content provider and distributor, and talent agency.
Among the pay TV networks and channels under the ABS-CBN group are,. In recent years, ABS-CBN has ventured and diversified in other businesses such as over-the-top platform, digital terrestrial television service, family entertainment center, and home shopping network.
ABS-CBN is also the principal owner of the. The ABS building in (now Roxas Boulevard), the original headquarters of Alto Broadcasting System.The nucleus of ABS-CBN Corporation began in 1946 with Bolinao Electronics Corporation (BEC). BEC was established by James Lindenberg, one of the founding fathers of Philippine television, an American electronics engineer who went into radio equipment assembly and radio broadcasting. At that time, the largest media company was, with as the leading radio station. In 1949, James Lindenberg shifted Bolinao to radio broadcasting with DZBC and masterminded.In 1951, Lindenberg partnered with Antonio Quirino, brother of then-Philippine President Elpidio Quirino, in order to try their hand at television broadcasting. In 1952, BEC was renamed as Alto Broadcasting System or ABS (with Alto Sales Corporation as its corporate name). 'Alto' was a contraction of Quirino's and his wife's first names, Tony and Aleli.
Though they had little money and resources, ABS was able to put up its TV tower by July 1953 and import some 300 television sets. The initial test broadcasts began on September of the same year. The very first full-blown broadcast, however, was on 23 October 1953, of a party in Tony Quirino's humble abode. The television station was known as. A short-lived logo used by ABS-CBN from 1963 to 1967.In turn, on 24 September 1956, the Chronicle Broadcasting Network (CBN) was organized.
The network, which initially focused only on radio broadcasting, was owned by Don Eugenio Lopez, Sr. And the then- Philippine Vice President Fernando Lopez, and later on launched its very own TV station, DZXL-TV 9 on April 19 (or July ), 1958. In 1957, Don Eugenio acquired ABS from Quirino and Lindenberg.
However, it was only on 1 February 1967, that the corporate name was changed to ABS-CBN Broadcasting Corporation to reflect the merger. Before, it was named ABS-CBN Broadcasting Corporation, the name was reverted to the precursor of the network, Bolinao Electronics Corporation or BEC, but the ABS-CBN brand was first used in 1961. In 1958, the network's new headquarters at Roxas Boulevard were inaugurated, and all radio and television operations were consolidated into its two buildings, the radio stations at the Chronicle Building at Aduana Street, and the TV operations at the brand new Roxas Boulevard building in.In the late 1950s, Don Eugenio's son, saw the potential of TV and radio to reach and link Filipinos across the archipelago. By the mid-1960s, the ABS network was leading the radio industry, with stations like DZXL and DZAQ Radyo Patrol in the Manila area, which featured journalists like, Bong Lapira, Orly Mercado, Mario Garcia, Jun Ricafrente, Bobby Guanzon, and, and various other stations nationwide. ABS also made breakthroughs in the TV industry by achieving the country's first color TV broadcast, first satellite feed (during remarkable events including the Man on the Moon, Ruby Tower collapse, interment of Robert Kennedy and the US Presidential Elections), and first use of videotape, among others. It featured top shows then, such as Your Evening with Pilita and, the country's first comedy show Buhay Artista, first Philippine game show, What's My Living and the first noontime show, among others. It was also pioneering in marathon election coverage in 1967 when the TV & radio stations of the network aired election updates for 36 hours sharp – making it a national first.
ABS-CBN logo (1 February 1967 – 21 September 1972), still used in the ABS-CBN Broadcasting Center's facade.On 15 June 1961, built the first provincial TV station in, (based in Mandaue) airing 4 hours with the tallest tower (in that time) measuring 216 feet. Within weeks, another TV station in Dagupan opened its doors followed by the first broadcasts in Negros Island (through Bacolod) in 1963.
Western Visayas had its first station in Iloilo City in 1964, the Soccsksargen region then followed up with the opening of its own regional station in 1965 and Baguio and Davao followed suit in 1967.Two years later, the network's first test color broadcasts began with the help of the. Color broadcasts started in November 1966, the first in the Philippines and Southeast Asia as the network was tagged as the, with full-color broadcasting beginning in 1971 in all national television stations.On 18 December 1968, ABS-CBN opened its new on Bohol Avenue (renamed as Sgt. Esguerra Avenue in 1989), where it still stands today. At the time, it was the most advanced facility of its kind in Asia. The station again made breakthroughs by using the first live satellite transmissions from abroad, foremost of which was the in 1969 and the in the year before. The network enjoyed a big portion of the ratings and won various awards and recognitions from different organizations. The network pioneered the first all-national news simulcasts also in the same year as well.
By 1972, the ABS-CBN network owned and operated two television stations and seven radio stations in Manila, 14 radio stations and three television stations in the provinces. Martial law era The station suffered a setback upon the declaration of. In the midnight of 22 September 1972, a day after the declaration of Martial Law, ABS-CBN and its affiliate stations were seized. Geny Lopez, the president of the company, was imprisoned and held without trial for five years until he and his cellmate launched a daring jailbreak in 1977 and sought asylum in the together with their families.
The network itself was taken over by Roberto Benedicto, a presidential crony, who used the Broadcasting Center at Bohol Avenue, then renamed as 'Broadcast Plaza', as the home of. Channel 2 would later be relaunched as the, with a completely new logo, slogan, and a theme song from entitled 'Big Beautiful Country' and sung by various artists. BBC-2 later moved to new headquarters in (also in Diliman, Quezon City) in 1978.
The network's radio stations were also affected with BBC and operating several of the stations.Capture of Broadcast Plaza (MBS-4) At the height of the, military reformists, believing that television would be a powerful tool to aid the revolution, attacked and took over the ABS-CBN Broadcasting Center. On 24 February 1986, former ABS-CBN talents put the station back on the air and televised the drama of the unfolding uprising, thereby contributing to the strength of the revolt. BBC-2, on the other hand, ceased operations after reformists shut down its transmitter on the following day as the Channel 2 frequency was turned over to the Lopezes on 16 July 1986.
Rebirth and growth. This section needs additional citations for. ABS-CBN logo (1 January 2000 – 31 December 2013)In 2003, during the 50th anniversary of Philippine television, ABS-CBN launched its present brand name, ' Kapamilya' (literally means 'a member of the family').Its international unit ABS-CBN Global Ltd. Plans to undertake an initial public offering (IPO) the following year and might list on the Singapore Stock Exchange to help finance its expansion plans.The network celebrated its golden anniversary in 2003. The network held its Kapamilya Homecoming, which gathered over 4,000 former employees and talents for a grand reunion at ABS-CBN's compound in Bohol Avenue, Quezon City. The network also launched a promo called 'Treasure Hunt', where the people were invited to bring their oldest television, radio sets, microphones, and posters.
The network also celebrated its 16-year reign in the TV ratings, with 13 of their shows included in the Top 15 daily programs in TV. ABS-CBN also launched several new shows such as. The company also did a nationwide caravan, showcasing the network's talents.On 19 October 2003, the network held a month-long celebration of ABS-CBN and Philippine TV's 50th year.
The station produced two commemorative documentaries about the station's contribution in news and entertainment. Sa Mata ng Balita encapsulated some of the most unforgettable, most remarkable, and most celebrated landmarks of the last 50 years, as captured by television news. 50 Taong Ligawan: The Pinoy TV History, on the other hand, was the first extensive television documentary done about the history of Philippine television and the evolution of Philippine entertainment. For the celebration's finale, the broadcasting giant capped its 50th anniversary with a spectacular extravaganza dubbed as Kapamilya: ABS-CBN at 50, held at the (PICC) in Pasay City. It was hailed as one of the biggest media events of the year. The Lopez-led network rolled out the red carpet to welcome its high-profile guests from the business, advertising and media sectors, politics, members of the diplomatic community, with many of the society's luminaries and glitterati.
Valued friends and supporters of the network throughout the five decades also attended the grand affair. The network's official 50 Years station ID won an Award for Excellence in the 2004 Golden Quill Festival.Recent developments. The ELJ Communications Center and the newly renovated as viewed from Mother Ignacia Avenue.In 2008, ABS-CBN celebrated the 55th year of Philippine television. A new station ID entitled 'Beyond Television' was also launched. The anniversary TV plug depicts the growth of ABS-CBN from a small television station that started in 1953 into a media conglomerate that has businesses beyond television. It is also on this year that ranked ABS-CBN as the 7th most admired company of the Philippines and 3rd in the Innovation Award category for its innovation in internet TV with the now-defunct TFC Now! Service.On 26 April 2009, ABS-CBN is the only media company to be cited as one of the country's top 15 listed companies in corporate governance, as shown by an annual survey of the Institute of Corporate Directors (ICD).
It was the only media company to garner a score of 90 percent or higher in the 2008 Corporate Governance Scorecard, a survey of corporate governance practices among 172 publicly listed companies in the country.On 1 January 2013, Charo Santos-Concio was appointed as the new chief executive officer of the company, taking over from Gabby Lopez. Lopez remains the chairman of the company.On 28 May 2013, ABS-CBN Corporation, through its subsidiary, Inc. (formerly known as Multi-Media Telephony, Inc.), signed a network sharing agreement with for a new mobile telephony service in the country. The agreement includes the sharing of assets including switches, towers, servers, and frequencies. ABS-CBN is expected to spend between 2 and 3 billion pesos for the next two years to build up its telco business. The plan has been approved by the and now operates as.
However, it ceased operations on 30 November 2018 after both ABS-CBN and Globe decided not to renew their network-sharing agreement after assessing its mobile business model as financially unsustainable. The two companies will remain committed for partnership for content sharing using its existing resources.In July 2013, ABS-CBN started the development of family entertainment center in Bonifacio Global City in Taguig.On 30 May 2014, ABS-CBN and its current president and CEO received the Gold Stevie Awards for the categories Services Company of the Year - Philippines and Woman of the Year at the Asia-Pacific Stevie Awards held in the Lotte Hotel, Seoul, South Korea. ABS-CBN also received the coveted for the category Company of the Year - Media & Entertainment at the 11th annual International Business Awards (IBA) which was held in Paris, France on 10 October. As a result of the win, ABS-CBN also won the vote-based People's Choice Stevie Awards for Favorite Companies in the Media and Entertainment Category, while their chairman Eugenio Lopez III received the lifetime achievement award from the KBP.On 19 March 2015, ranked ABS-CBN as the third best company in the Philippines. ABS-CBN is the only Filipino media company included on Asia's best companies 2015 list of Finance Asia. Also in this year, ABS-CBN was included on the 2015 Top Companies report of which rank the country's top employers. ABS-CBN is ranked 7th on the list.On 1 January 2016, was appointed as the new president and chief executive officer of the company, taking over from Charo Santos-Concio, who have succeeded her mandatory retirement age of 60.
Concio will still be the network's chief content officer, president of the newly created ABS-CBN University, and executive adviser to the chairman of the company. One month later, the network also announced the appointment of Head for Free TV as the COO for broadcast of ABS-CBN effective 1 February 2016.In 2016, ABS-CBN Corporation is the only media company included on the top ten 2016 Top Companies of in the Philippines ranking, at number ten. These companies are chosen by JobStreet.com as the 'most desired employers' in the country.On 19 April 2018, during the company's annual stockholders meeting, the ABS-CBN Board of Directors voted in favor and elected Eugenio 'Gabby' Lopez III as the Chairman Emeritus and his cousin, Chief Technology Officer Martin 'Mark' Lopez as his successor as Chairman of the network. Gabby Lopez will be the second executive to be elected as Chairman Emeritus, succeeding his late father, Eugenio 'Geny' Lopez, Jr.Horizon IT Park In 2011, ABS-CBN announced the development of a state-of-the-art complex in, which is on par with standards for a projected cost of 6 to 7.5 billion pesos.
A 120 hectare lot in San Jose del Monte, Bulacan was acquired earlier that year for 75 million pesos. In 2014, it was announced that the studio complex will consist of 10 and each. The company plan to build at least two sound stages a year for a cost of 600 million pesos or 300 million pesos for each sound stage. The proper of the project started in the first quarter of 2014 with its construction commnenced in May 2017.
The production and support teams for both TV and feature films began a three-year training program for the stages both in Hollywood and the Philippines to ensure that production processes mirror the best practices in the world. Finally on 12 December 2018, after years of planning and training, ABS-CBN inaugurated its new state-of-the-art studio complex which is revealed to be called Horizon IT Park.
The complex was designed by -based architecture firm Bastien and Associates, Filipino firm AIDEA, with a consultants from Hollywood-based Manhattan Beach Studios. The Phase 1 of the project includes its first two sound stages sized at 1,500 square meters, with the first stage named for its chairman emeritus, Eugenio 'Gabby' Lopez III who is the brainchild of the new studio complex, The EL3 Stage. The complex will also include backlots, facilities for its production and post-production and offices. The new studios will be used for the upcoming teleserye The Faithful Wife, and its most anticipated movie,. A new soundstage was finally used for its reality singing competition show, using the name as 'Idol City'. Branding. The logo of Chronicle Broadcasting Network (1956-1967).The ABS-CBN logo features three main elements, the vertical line rooted on a horizontal origin, the three extending circles, and the text ABS-CBN.
The vertical line or bar represents a tower (broadcasting tower) as well as dignifying the company and representing its core business of broadcasting, with the circles symbolizing a transmitter tower's signals, and representing the red, green and blue or colors which makes up a shown on the. The 3 divisions of the Philippines, Luzon, Visayas, and Mindanao, are also denoted by the three circles, as well as its wide presence, 'range for imagination', and its 'pioneering, embracing' spirit.One unique thing about ABS-CBN's logo is that it also has a horizontal version, usually used to save space as the main vertical logo usually takes up more space than the horizontal one.
The design of the horizontal version of the logo contains the ABS-CBN text, split into two parts, 'ABS' and 'CBN', without the dash connecting them, and ABS-CBN's iconic symbol squeezed in between them.The first logo to have a horizontal version going by this design was the logo launched in 1986, the year they re-launched their operations after 14 years of hibernation under martial law and Marcos' authoritarian rule. From 1986 up until 2014, the elements of the horizontal logo, text, and symbol were evenly sized. In the 2014 version of the horizontal logo, the symbol of ABS-CBN was squeezed in between was slightly larger than the ABS (Alto Broadcasting System) and CBN (Chronicle Broadcasting Network) names.Channel 2 Since 1969, the network has started using a channel logo beginning on DZAQ-TV with the early channel 2 logo for use as a promotion from 1969 to 1972 as The Family Channel. The frequency was later awarded to as from 1973 to 1986, and had a different logo used. Channel 2 is currently used as the frequency of the flagship station of ABS-CBN in Metro Manila.ABS-CBN introduced an innovation to the channel 2 logo from 1986 to 1992. At first, the channel 2 logo is introduced into ABS-CBN, after the dissolution of BBC in March.
The features of the first channel 2 logo is a wing-shaped blue crest with a white curve at the top and a white line as a tail, the Broadway 2 logo was used from 1986 to 1987. It has a slogan name Watch Us Do It Again! As the station ID aired since the network's revival.After six months of carefully selected plans, the first tri-ribbon 2 logo laced with a rhomboidal star came to being on 1 March 1987. The tri-ribbon 2 logo's color is white carried the slogan The Star Network when it aired as a station ID to reclaim the dominance in TV ratings, using the system that it took over from the private-owned BBC-2.
By 1988, the ribbons in the tri-ribbon 2 logo were changed into red, green and blue stripes from the three white stripes it first used. Truly, the tri-ribbon 2 logo was accidentally coming from a shooting star in the form of the number 2 in the idents which came out. Similarly, most numerical channel logos within this slogan have a star and versions came into regional TV channels like 3 ( in Cebu and in Baguio), 4 ( in Bacolod and in Davao) and other regional stations.
The tri-ribbon 2 was also used on microphone flags until 2000, during the celebration of the New Millennium.Sarimanok The, a legendary bird in Philippine folklore, was first used in 1966 to identify color broadcasts, somewhat similar on how the has been utilized. In 1993, which happens to be the Chinese Year of the Rooster, ABS-CBN relaunched the Sarimanok with a new station ID featuring the legendary bird. The Sarimanok ID became utmostly associated with the channel that ABS-CBN opted it to become the station's mascot. ABS-CBN later named its new 24-hour news channel the Sarimanok News Network, the precursor of the. It was revived again in 2004 to promote regional broadcasts nationwide.Evolution of ABS-CBN logos The logo of pre-merger Alto Broadcasting System had a symbol composed of a transmitter with a circle denoting its signals, a precursor of sorts to ABS-CBN's current logos. The logo of pre-merger Chronicle Broadcasting Network, on the other hand, had three blocks and the CBN letters in them.
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Pinoy Television: The Story of ABS-CBN.: Benpres Publishing, Inc. Raul S. De Vera (2000).
Philippine Studies Vol. Manila:. Philip Kitley (2003). Television, Regulation and Civil Society in Asia.:.
(2003). Television Across Asia: TV Industries, Programme Formats and Globalisation. London: Routledge.
Raul Rodrigo (2006). Kapitan: Geny Lopez and the Making of ABS-CBN.:. Jonathan Woodier (2009). The Media and Political Change in Southeast Asia: Karaoke Culture and the Evolution of Personality Politics.:. (2014). Encyclopedia of Television 4 Vol Set.
London: Routledge. Jinna Tay, Graeme Turner, Koichi Iwabuchi (30 November 2014). Television Histories in Asia: Issues and Contexts. London: Routledge.
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Mark Yu (August 26, 2016). GuruFocus.com. by VERA Files.
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